Franchising provides an opportunity for the
franchisor's business to grow by linking them with the franchisee who has the capital and
manpower to do so. A franchisor is able to expand
its business in a relatively short period of time. The main disadvantage will be the loss
of control over the day-to-day operation.
On the other hand, a franchisee will benefit from the
franchisor's experience and use its capital investment in the most cost-effective way. It
will save costs from bulk purchasing and effective advertising and promotion of the
business. However, the franchisee will have to make periodical payments to the franchisor
and will inevitably be subject to a certain extent of restriction and control from the
franchisor.
Are there any risks involved in franchising?
Yes. The franchisee may not be capable of running its
business properly, or it may not be sufficiently capitalised. In addition, the franchisor
might fail to maintain a high quality level of continuing support services or it may make
mistakes or policy decisions that hurt the franchisee.
What is the relevant legislation concerning
franchising?
There is no specific legislation governing franchising
operations in Hong Kong. There are no exchange controls, anti-trust laws, or foreign
equity participation or local management participation regulations. Disputes arising from
the franchise agreement will be subject to the common law (and specifically the principles
of contract law) and to the legislation relating to the registration, licensing and
protection of intellectual property rights. Such legislation includes the Trade Marks
Ordinance (Cap. 43), Trade Descriptions Ordinance (Cap. 362), Copyright Ordinance (1997),
Registered Designs Ordinance (1997), and Patents Ordinance (1997).
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