English publications
Guide Books on Franchise
Training - Planning Guide and Operational Guide (published in 1998)
It includes:
basic concept of franchising, franchise planning, managing relations, marketing, the
Operations Manual, legal and accounting issues, cases, etc
Table Of Contents |
(HK$200 per set of two)
|
Essential Questions on
Franchising in Hong Kong
(published in 1996)
A collection of 104 practical questions on franchising in Hong Kong, with answers.
Table Of Contents |
(HK$40 per copy) |
Chinese publications
特許經營指南 (一九九八年出版)
內容包括：
特許經營基本概念、籌劃、管理關係、推廣、營運手冊、法律及會計、個案等等。
Table Of Contents |
(一套兩冊港幣二佰元)
|
The publications are available at the office of the Hong
Kong General Chamber of Commerce. Overseas fax and mail order accepted. Please contact us
for details. |
