| What is Franchising |

|
|
 |
Franchising is a method of
marketing goods and services. The basic features of a typical franchising arrangement
include:
- The franchisor allowing the franchisee to use its name or brand,
- The franchisor exercising continuing control
over the franchisee,
- The franchisor providing assistance to the
franchisee, and
- The franchisee making periodical payments to the franchisor.
|
|
|