Hong Kong Franchise Association

What is Franchising

Franchising is a method of marketing goods and services. The basic features of a typical franchising arrangement include:

1. The franchisor allowing the franchisee to use its name or brand,

2. The franchisor exercising continuing control over the franchisee,

3. The franchisor providing assistance to the franchisee, and

4. The franchisee making periodical payments to the franchisor.

Advantages & Disadvantages

Franchising provides an opportunity for the franchisor's business to grow by linking them with the franchisee who has the capital and manpower to do so.

A franchisor is able to expand its business in a relatively short period of time. The main disadvantage will be the loss of control over the day-to-day operation.

On the other hand, a franchisee will benefit from the franchisor's experience and use its capital investment ....

Risks

Yes. The franchisee may not be capable of running its business properly, or it may not be sufficiently capitalised. In addition, the franchisor might fail to maintain a high quality level of continuing support services or it may make mistakes or policy decisions that hurt the franchisee.

Franchising in Hong Kong

With an area of only 1,106 km² and a population of 7.69 million, Hong Kong is a small place with no natural resources and yet it has become the world’s 8th largest trading economy in goods and the 6th largest exporter of merchandise in 2020.”

The success of Hong Kong as a leading trade, finance and business centre stems from a policy of free enterprise and trade, well-developed infrastructure, excellent telecommunications network and industrious workforce. As a free market open to all, there are no barriers to trade, no restrictions on investment and no foreign exchange controls. The following notable 'achievements' of Hong Kong might be of interest:

The world's freest economy

The world's most service-oriented economy

Code of Ethics

GENERAL PROVISIONS

1. Members of HKFA shall abide by all applicable laws and regulations.

2. Members shall conduct their business in a professional manner and never blemish the reputation of HKFA.

3. No member shall offer, sell or promote the sale of any franchise by means of any explicit or implied representation which may deceive or mislead prospective purchasers.

4. No member shall imitate the trade mark, trade name, corporate name, advertising slogan or other mark of identification of another in any manner or form that may mislead or deceive or cause confusion.

5. The franchise agreement shall be in writing and shall clearly set forth the terms of the relationship and the respective rights and obligations of each party.

What is the relevant legislation concerning franchising?

There is no specific legislation governing franchising operations in Hong Kong. There are no exchange controls, anti-trust laws, or foreign equity participation or local management participation regulations. Disputes arising from the franchise agreement will be subject to the common law (and specifically the principles of contract law) and to the legislation relating to the registration, licensing and protection of intellectual property rights. Such legislation includes the Trade Marks Ordinance (Cap. 43), Trade Descriptions Ordinance (Cap. 362), Copyright Ordinance (1997), Registered Designs Ordinance (1997), and Patents Ordinance (1997).

The companies listed below are franchise operators in Hong Kong. They are not necessarily members of the Hong Kong Franchise Association or Hong Kong General Chamber of Commerce.

The Chamber does not endorse or guarantee the reliability of the companies concerned, and accepts no liability for any losses, or for the consequences of any actions taken on the basis of the information provided. Companies should conduct due diligence and take usual commercial precautions when negotiating businesses.

This page is being updated continuously.

A

Advance Learning Systems
(services - training)
Tel: 2520 0783

Ajisen-Ramen
(catering - Japanese noodles restaurant)
Tel: 3972 7788

Anytime Fitness
(services - fitness centres)
Tel: 6380 7304

C

Century 21 Real Estate
(services - real estate agency)
Tel: 9464 2522

Computer Troubleshooters
(services - on site computer repair service)
Tel: 2270 1305

D

Dr iKids School
(services - learning centre)
Tel: 2314 3231

F

Fighting Arts Centre
(services - Muay Thai)
Tel: 2479 8373

Fitboxx
(retail - fitness and beauty products)
Tel: 2314 3231

FX Creations
(retail - bags)
Tel: 2744 0089

G

Gong Cha
(catering - Taiwanese drinks)
Tel: --

Grappa's Ristorante
(catering - Italian restaurant)
Tel: 2833 2189

Grove Sandwiches
(catering - sandwiches)
Tel: 2314 3231

H

Hang Lung Hakuyosha Dry Cleaning
(services - laundry and dry cleaning)
Tel: 2333 0141

Hong Kong Real Estate Agency
(services - estate agent)
Tel: 2833 1980

Asia & Africa

Franchise Council of Australia (FCA)
Mr Damian Paul CEO
Tel: (61) 3 9509 5100 Fax: (61) 3 9508 5159
Website: http://www.franchise.org.au

China Chain Store and Franchise Association (CCFA)
Ms Susan Su Director
Tel: (8610) 6878 4930 Fax: (8610) 6878 4934
Website: http://www.ccfa.org.cn

Egyptian Franchise Development Association (EFDA)
Mr Rasha Magdy Executive Coordinator
Tel: (20 2) 3346 4306 Fax: (20 2) 3345 8292
Website: http://www.efda.org.eg

Franchise Association of India (FAI)
Mr Ashish Mishra Senior Manager, Business Development
Tel: (91) 98 20 057519 Fax: (91) 11 40 560099
Website: http://www.fai.co.in

Indonesian Franchise Association (AFI)
Mrs Veronica Linda Purnamartini International Relations
Tel: (62) 21 739 5577 Fax: (62) 21 723 4761
Website: http://www.franchiseindonesia.or.id

Japan Franchise Association (JFA)
Mr Naomi Haga International Communication
Tel: (81 3) 5777 8701 Fax: (81 3) 5777 8711
Website: http://www.jfa-fc.or.jp

Korea Franchise Association (KFA)
Mr Jongman Lee Manager, Policy & Planning Team
Tel: (82) 2 3471 8135 Fax: (82) 2 3471 8139
Website: http://www.ikfa.or.kr

Lebanese Franchise Association (LFA)
Mrs Sara el Eldani Office Manager
Tel: (961) 1 742 134 Fax: (961) 1 744 162
Website: http://www.lfalebanon.com

Macao Chain Stores and Franchise Association
Mr Henry Lei
Tel: (853) 2832 3232
Website: http://www.mfe.mo

Malaysia Franchise Association (MFA)
Mr Mohd. Faizal Deputy General Manager
Tel: (60) 3 2697 1557 Fax: (60) 3 2697 1559
Website: http://www.mfa.org.my

Moroccan Franchise Association (FMF)
Ms Btissam Omari Residence Kacimi
Tel / Fax: (212) 22 48 58 10

Franchise Association of New Zealand (FANZ)
Mr David Foster International Delegate
Tel: (64) 9 274 2901 Fax: (64) 9 274 2903
Website: http://www.franchiseassociation.org.nz

Philippines Franchise Association
Ms Mary Joanna Tomagan Senior Project Manager
Tel.: (63) 2 687 0366 Fax.: (63) 2 687 0635
Website: http://www.pfa.org.ph

South Africa Franchise Association (FASA)
Mrs Vera Valasis Managing Director
Tel: (27) 11 615 0359 Fax: (27) 11 615 3679
Website: http://www.fasa.co.za

Franchising and Licensing Association (Singapore) (FLA)
Ms Michelle Kwok Assistant General Manager
Tel: (65) 6333 0292 Fax: (65) 6333 0962
Website: http://www.flasingapore.org

Association of Chain and Franchise Promotion Taiwan (ACFPT)
Ms Cindy Lai Project Specialist
Tel: (886) 2 2523 5118 Fax: (886) 2 2523 0229
Website: http://www.franchise.org.tw

Franchise and Liscense Association Thailand
Mrs Krit Kanchanabut
Tel: (66) 81 822 7735 Fax: (66) 81 863 7141

Europe

Austrian Franchise Association (OFV)
Ms Susanne Seifert Managing Director
Tel: (43) 0 2236 311188 Fax: (43) 0 2236 311343
Website: http://www.franchise.at

Belgian Franchise Federation (BFF)
Ms Canine Janssens Corporate Relations Manager
Tel: (32) 2 523 9707 Fax: (32) 2 523 3510
Website: http://www.fbf-bff.be

British Franchise Association (BFA)
Ms Phillippa Wilkins CEO
Tel: (44) 0 1235 820470 Fax:(44) 0 1235 832158
Website : http://www.thebfa.org

Croatian Franchise Association (FIP)
Ms Nikola Orsanic Vice President
Tel: (385) 98 169 7427
Website: http://www.fip.com.hr

Czech Franchise Association (CAF)
Mrs Klara Opletalova Secretary
Tel: (420) 222 513 691
Website: http://www.czech-franchise.cz

Franchise Denmark (FD)
Mr Paul Neale Board member, Legal advisor
Tel: (45) 3330 0330 Fax: (45) 3915 8010
Website: www.franchisedanmark.org/

European Franchise Federation (EFF)
Ms Carol Chopra Executive Director
Tel: (32) 2 520 1607 Fax: (32) 2 520 1735
Website: http://www.eff-franchise.com

Finnish Franchise Association (FFA)
Mr Juha Vastamaki Executive Director
Tel: (358) 9 586 5847
Website: http://www.franchising.fi

French Franchise Federation (FFF)
Ms Chantal Zimmer Director General
Tel: (33) 1 5375 2225 Fax: (33) 1 5375 2220
Website: http://www.franchise-fff.com

German Franchise Association (DFV)
Mr Torben L Brodersen Managing Director
Tel:(49) 30 278 9020 Fax: (49) 30 278 90215
Website: http://www.franchiseverband.com

Greek Franchise Association (GFA)
Dr Sotiris Yanakakis Board member, International Relations and Legal Counsel
Tel: (30) 210 6985 001-3 Fax: (30) 210 6985 004
Website: http://www.franchise.org.gr

Hungarian Franchise Association (HFA)
Dr Katalin Mandel Managing Director
Tel: (36) 1 391 7313 Fax: (36) 1 274 4643
Website: http://www.franchise.hu

Italian Franchise Association (AIF)
Mr Federico Reggiani Board Member
Tel: (39) 02 2900 3779 Fax: (39) 02 655 5 919
Website: http://www.assofranchising.it

Netherlands Franchise Association (NFV)
Mr Jos Burgers Managing Director
Tel: (31) 35 624 2300 Fax: (31) 35 624 9194
Website: http://www.nfv.nl

Polish Franchise Organisation (PFO)
Mr Michal Skubiszewski Secretary General
Tel: (48) 22 560 8035 Fax: (48) 22 560 8021
Website:http://www.franchise.org.pl

Portuguese Franchise Association (APF)
Ms Cristina Maria Matos General Manager
Tel: (351) 969 105 891 Fax: (351) 219 112 729
Website:http://www.apf.org.pt

Russian Franchise Association (RFA)
Mr Alex Aralov Counsellor of the President of RFA
Tel / Fax: 7 499 258 0208
Website: http://www.rusfranch.ru

Swedish Franchise Association (SF)
Mr Johan Martinsson Managing Director
Tel: (46) 31 709 93 66 50 Fax: (46) 31 811 072
Website: http://www.franchiseforeningen.se

Swiss Franchise Association (SFV)
Mr Christoph Wildhaber CEO
Tel: (41) 44 208 2555 Fax: (41) 44 208 2526
Website: http://www.franchiseverband.ch

Turkish Franchise Association (UFRAD)
Ms Iren Arman Communication Coordinator
Tel: (90) 212 599 1784 Fax: (90) 212 425 9722
Website: http://www.ufrad.org.tr

Americas

Argentinean Franchise Association (AAMF)
Mr Lucas Secades Executive Vice President
Tel: (54) 11 4311 4009 Fax: (54) 11 4394 8107
Website: http://www.aamf.com.ar

Brazilian Franchise Association (ABF)
Ms Ellen Berton Assistant
Tel: (55) 11 3020 8800 Fax: (55) 11 3020 8802
Website: http://www.abf.com.br

Canadian Franchise Association (CFA)
Ms Janet Donnelly Executive Assistant
Tel: (1) 416 695 2896 Fax: (416) 695 1950
Website: http://www.cfa.ca

Ecuador Franchise Association (AEFRAN)
Ing Guido Santillan Executive Director
Tel: (593) 02 255 4653
Website: http://www.aefran.org

Guatemala Franchise Association (AGF)
Mrs Martha Regina Castillo Admin Manager
Tel: (502) 2386 8809 Fax: (502) 2386 8800
Website: http://www.guatefranquicias.org/

Mexican Franchise Association (AMF)
Ms Maria Sotelo Executive Director
Tel: (52) 2 661 0655 Fax: (52) 2 663 2178
Website: http://franquiciasdemexico.org.mx

USA - International Franchise Association (IFA)
Mr Josh Merin Vice President, International Affairs
Tel: (1) 202 628 8000 Fax: (1) 202 628 0812
Website: http://www.franchise.org

Venezuelan Franchise Association (CVF)
Ms Esmaire Delgado Administration Assistant
Tel: (58) 212 992 3397
Website: http://www.profranquicias.com

Major Franchising Events

2023
May / 五月
11 – 12 May	International Franchise Congress BuyBrand Central Asia Almaty, Kazakhstan EMTG
2022
October / 十月
27 – 29 Oct	Franchising & Licensing Asia 2022 Marina Bay Sands, Singapore Franchising & Licensing Association (Singapore)
20 – 23 Oct	17th Thailand Franchise & Business Opportunities Bangkok, Thailand World Franchise Associates
July / 七月
14 – 16 Jul	Malaysia International Retail and Franchise Kuala Lumpur, Malaysia Malaysia Retail Chain Association
June / 六月
26 – 29 Jun	International Franchise Expo Shanghai Shanghai, China World Franchise Associates
12 – 14 Jun	International Franchise Expo KSA Saudi Arabia Riyadh World Franchise Associates
3 – 5 June	FLEI Expo – Franchise & License Expo Indonesia Jakarta, Indonesia World Franchise Associates
May / 五月
5 – 7 May	Expofranquicia Madrid 2022 Madrid, Spain Spanish Franchise Association (AEF)

More Information

CONTACT US

Hong Kong Franchise Association c/o

Hong Kong General Chamber of Commerce

22/F United Centre, 95 Queensway,

Hong Kong

General Enquiries

hkfa@franchise.org.hk

Phone: (852) 2529-9229

Fax : (852) 2527-9843