什麼是特許經營
特許經營是推廣商品和服務的方法之一。其特點包括︰
1. 特許經營商/特許經營權擁有者允許加盟商使用其名稱、品牌或商標﹔
2. 特許經營商/特許經營權擁有者會持續控制加盟商的營運﹔
3. 特許經營商/特許經營權擁有者向加盟商提供相關的支援﹔及
4. 加盟商需要定期向特許經營商/特許經營權擁有者支付費用。
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特許經營的
優點及缺點
特許經營模式可以利用加盟商已有的資金和人力資源,為特許經營商提供商業發展的機會。
特許經營商可以在短時間內擴充業務,但同時亦會失去對店鋪的日常營運控制,此乃特許經營模式的主要缺點。
此外,加盟商亦能受惠於特許經營商的經驗,使其資金能達致最大的成本效益。 ....
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風險
有。加盟商可能會面臨無法妥善經營業務,或無法籌集足夠的營運資金的問題。另外,特許經營商可能無法持續提供高質素的支援予加盟商。如果特許經營商不慎作出錯誤的商業決定,加盟商也可能會受到牽連。
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香港的特許經營商
A
Advance Learning Systems
憶習法 (服務業 – 記憶法訓練)
Tel: 2520 0783
Ajisen-Ramen
味千拉麵 (餐飲業 – 日式拉麵)
Tel: 3972 7788
Anytime Fitness
(服務業 – 健身中心)
Tel: 6380 7304
C
Century 21 Real Estate
世紀 21 地產 (服務業 – 地產經紀)
Tel: 9464 2522
Computer Troubleshooters
電腦俠醫 (服務業 – 即場電腦維修服務)
Tel: 2270 1305
Fighting Arts Centre
搏藝中心 (服務業 – 泰拳)
Tel: 2479 8373
Fitboxx
元氣館 (零售業 – 健身及美容產品)
Tel: 2314 3231
FX Creations
(零售業 – 手袋)
Tel: 2744 0089
Gong Cha
貢茶 (餐飲業 – 台式飲品)
Tel: --
Grappa's Ristorante
(餐飲業 – 意式餐廳)
Tel: 2833 2189
Grove Sandwiches
(餐飲業 – 三文治)
Tel: 2314 3231
Hang Lung Hakuyosha Dry Cleaning
恒隆白洋舍乾洗(服務業 – 洗衣及乾洗服務)
Tel: 2333 0141
Hong Kong Real Estate Agency
香港物業 (服務業 – 地產經紀)
Tel: 2833 1980
海外聯繫
亞洲及非洲
Franchise Council of Australia (FCA)
Mr Damian Paul CEO
Tel: (61) 3 9509 5100 Fax: (61) 3 9508 5159
Website: http://www.franchise.org.au
China Chain Store and Franchise Association (CCFA)
Ms Susan Su Director
Tel: (8610) 6878 4930 Fax: (8610) 6878 4934
Website: http://www.ccfa.org.cn
Egyptian Franchise Development Association (EFDA)
Mr Rasha Magdy Executive Coordinator
Tel: (20 2) 3346 4306 Fax: (20 2) 3345 8292
Website: http://www.efda.org.eg
Franchise Association of India (FAI)
Mr Ashish Mishra Senior Manager, Business Development
Tel: (91) 98 20 057519 Fax: (91) 11 40 560099
Website: http://www.fai.co.in
Indonesian Franchise Association (AFI)
Mrs Veronica Linda Purnamartini International Relations
Tel: (62) 21 739 5577 Fax: (62) 21 723 4761
Website: http://www.franchiseindonesia.or.id
Japan Franchise Association (JFA)
Mr Naomi Haga International Communication
Tel: (81 3) 5777 8701 Fax: (81 3) 5777 8711
Website: http://www.jfa-fc.or.jp
Korea Franchise Association (KFA)
Mr Jongman Lee Manager, Policy & Planning Team
Tel: (82) 2 3471 8135 Fax: (82) 2 3471 8139
Website: http://www.ikfa.or.kr
Lebanese Franchise Association (LFA)
Mrs Sara el Eldani Office Manager
Tel: (961) 1 742 134 Fax: (961) 1 744 162
Website: http://www.lfalebanon.com
Macao Chain Stores and Franchise Association
Mr Henry Lei
Tel: (853) 2832 3232
Website: http://www.mfe.mo
Malaysia Franchise Association (MFA)
Mr Mohd. Faizal Deputy General Manager
Tel: (60) 3 2697 1557 Fax: (60) 3 2697 1559
Website: http://www.mfa.org.my
Moroccan Franchise Association (FMF)
Ms Btissam Omari Residence Kacimi
Tel / Fax: (212) 22 48 58 10
Franchise Association of New Zealand (FANZ)
Mr David Foster International Delegate
Tel: (64) 9 274 2901 Fax: (64) 9 274 2903
Website: http://www.franchiseassociation.org.nz
Philippines Franchise Association
Ms Mary Joanna Tomagan Senior Project Manager
Tel.: (63) 2 687 0366 Fax.: (63) 2 687 0635
Website: http://www.pfa.org.ph
South Africa Franchise Association (FASA)
Mrs Vera Valasis Managing Director
Tel: (27) 11 615 0359 Fax: (27) 11 615 3679
Website: http://www.fasa.co.za
Franchising and Licensing Association (Singapore) (FLA)
Ms Michelle Kwok Assistant General Manager
Tel: (65) 6333 0292 Fax: (65) 6333 0962
Website: http://www.flasingapore.org
Association of Chain and Franchise Promotion Taiwan (ACFPT)
Ms Cindy Lai Project Specialist
Tel: (886) 2 2523 5118 Fax: (886) 2 2523 0229
Website: http://www.franchise.org.tw
Franchise and Liscense Association Thailand
Mrs Krit Kanchanabut
Tel: (66) 81 822 7735 Fax: (66) 81 863 7141
歐洲
Austrian Franchise Association (OFV)
Ms Susanne Seifert Managing Director
Tel: (43) 0 2236 311188 Fax: (43) 0 2236 311343
Website: http://www.franchise.at
Belgian Franchise Federation (BFF)
Ms Canine Janssens Corporate Relations Manager
Tel: (32) 2 523 9707 Fax: (32) 2 523 3510
Website: http://www.fbf-bff.be
British Franchise Association (BFA)
Ms Phillippa Wilkins CEO
Tel: (44) 0 1235 820470 Fax:(44) 0 1235 832158
Website : http://www.thebfa.org
Croatian Franchise Association (FIP)
Ms Nikola Orsanic Vice President
Tel: (385) 98 169 7427
Website: http://www.fip.com.hr
Czech Franchise Association (CAF)
Mrs Klara Opletalova Secretary
Tel: (420) 222 513 691
Website: http://www.czech-franchise.cz
French Franchise Denmark (FD)
Mr Paul Neale Board member, Legal advisor
Tel: (45) 3330 0330 Fax: (45) 3915 8010
Website: www.franchisedanmark.org/
European Franchise Federation (EFF)
Ms Carol Chopra Executive Director
Tel: (32) 2 520 1607 Fax: (32) 2 520 1735
Website: http://www.eff-franchise.com
Finnish Franchise Association (FFA)
Mr Juha Vastamaki Executive Director
Tel: (358) 9 586 5847
Website: http://www.franchising.fi
French Franchise Federation (FFF)
Ms Chantal Zimmer Director General
Tel: (33) 1 5375 2225 Fax: (33) 1 5375 2220
Website: http://www.franchise-fff.com
German Franchise Association (DFV)
Mr Torben L Brodersen Managing Director
Tel:(49) 30 278 9020 Fax: (49) 30 278 90215
Website: http://www.franchiseverband.com
Greek Franchise Association (GFA)
Dr Sotiris Yanakakis Board member, International Relations and Legal Counsel
Tel: (30) 210 6985 001-3 Fax: (30) 210 6985 004
Website: http://www.franchise.org.gr
Hungarian Franchise Association (HFA)
Dr Katalin Mandel Managing Director
Tel: (36) 1 391 7313 Fax: (36) 1 274 4643
Website: http://www.franchise.hu
Italian Franchise Association (AIF)
Mr Federico Reggiani Board Member
Tel: (39) 02 2900 3779 Fax: (39) 02 655 5 919
Website: http://www.assofranchising.it
Netherlands Franchise Association (NFV)
Mr Jos Burgers Managing Director
Tel: (31) 35 624 2300 Fax: (31) 35 624 9194
Website: http://www.nfv.nl
Polish Franchise Organisation (PFO)
Mr Michal Skubiszewski Secretary General
Tel: (48) 22 560 8035 Fax: (48) 22 560 8021
Website:http://www.franchise.org.pl
Portuguese Franchise Association (APF)
Ms Cristina Maria Matos General Manager
Tel: (351) 969 105 891 Fax: (351) 219 112 729
Website:http://www.apf.org.pt
Russian Franchise Association (RFA)
Mr Alex Aralov Counsellor of the President of RFA
Tel / Fax: 7 499 258 0208
Website: http://www.rusfranch.ru
Swedish Franchise Association (SF)
Mr Johan Martinsson Managing Director
Tel: (46) 31 709 93 66 50 Fax: (46) 31 811 072
Website: http://www.franchiseforeningen.se
Swiss Franchise Association (SFV)
Mr Christoph Wildhaber CEO
Tel: (41) 44 208 2555 Fax: (41) 44 208 2526
Website: http://www.franchiseverband.ch
Turkish Franchise Association (UFRAD)
Ms Iren Arman Communication Coordinator
Tel: (90) 212 599 1784 Fax: (90) 212 425 9722
Website: http://www.ufrad.org.tr
美洲
Argentinean Franchise Association (AAMF)
Mr Lucas Secades Executive Vice President
Tel: (54) 11 4311 4009 Fax: (54) 11 4394 8107
Website: http://www.aamf.com.ar
Brazilian Franchise Association (ABF)
Ms Ellen Berton Assistant
Tel: (55) 11 3020 8800 Fax: (55) 11 3020 8802
Website: http://www.abf.com.br
Canadian Franchise Association (CFA)
Ms Janet Donnelly Executive Assistant
Tel: (1) 416 695 2896 Fax: (416) 695 1950
Website: http://www.cfa.ca
Ecuador Franchise Association (AEFRAN)
Ing Guido Santillan Executive Director
Tel: (593) 02 255 4653
Website: http://www.aefran.org
Guatemala Franchise Association (AGF)
Mrs Martha Regina Castillo Admin Manager
Tel: (502) 2386 8809 Fax: (502) 2386 8800
Website: http://www.guatefranquicias.org/
Mexican Franchise Association (AMF)
Ms Maria Sotelo Executive Director
Tel: (52) 2 661 0655 Fax: (52) 2 663 2178
Website: http://franquiciasdemexico.org.mx
USA - International Franchise Association (IFA)
Mr Josh Merin Vice President, International Affairs
Tel: (1) 202 628 8000 Fax: (1) 202 628 0812
Website: http://www.franchise.org
Venezuelan Franchise Association (CVF)
Ms Esmaire Delgado Administration Assistant
Tel: (58) 212 992 3397
Website: http://www.profranquicias.com
相關活動
2023 | |
May / 五月 | |
11 – 12 May |
International Franchise Congress BuyBrand Central Asia
Almaty, Kazakhstan
EMTG
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2022 | |
October / 十月 | |
27 – 29 Oct |
Franchising & Licensing Asia 2022
Marina Bay Sands, Singapore
Franchising & Licensing Association (Singapore)
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20 – 23 Oct |
17th Thailand Franchise & Business Opportunities
Bangkok, Thailand
World Franchise Associates
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July / 七月 | |
14 – 16 Jul |
Malaysia International Retail and Franchise
Kuala Lumpur, Malaysia
Malaysia Retail Chain Association
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June / 六月 | |
26 – 29 Jun |
International Franchise Expo Shanghai
Shanghai, China
World Franchise Associates
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12 – 14 Jun |
International Franchise Expo KSA
Saudi Arabia Riyadh
World Franchise Associates
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3 – 5 June |
FLEI Expo – Franchise & License Expo Indonesia
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May / 五月 | |
5 – 7 May |
Expofranquicia Madrid 2022
Madrid, Spain
Spanish Franchise Association (AEF)
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